What makes your product the best on the market? Here are 3 easy ways of writing an eCommerce tagline that your customers will remember.

Does the about page really matter? Many e-commerce store owners think that the about page belongs buried in their website footer, alongside cookie-cutter information like the privacy policy and shipping details.

One of the most common excuses for not doing more e-commerce marketing is “I can’t do it. It’s too technical. I might fail.” So, let's take a look at some eCommerce marketing mistakes you need to avoid.

A good SEO encourages customers to click the link in search results to visit your store. Discover the importance of SEO for your Shopify store to create more sales and traffic to your site.

It’s no secret that for ecommerce marketers, data is the name of the game. Whether you’re a founder, agency rep, marketing manager or member of a development team, many (if not most) ecommerce marketers use Google Analytics to track performance — product sales, average order value, customer lifetime value, etc.

In this blog post, we'll take you through the basics of ADA and explore how you can make sure your Shopify store is ADA compliant.

Content commerce is a lot like avocado toast. Why? Because they are two things you didn’t realize work well together: avocado and toast, content and commerce.