Black Friday and Cyber Monday are right around the corner, make sure you are prepared well in advance so you aren't missing out on sales!

eCommerce is growing markets and providing a gateway to small business ownership to people the world over. However, for some business neophytes, devising a marketing strategy can be intimidating. So, we've offered these tips.

Sometimes it makes sense not to show your ads to people who have recently bought from you. Black Friday and Cyber Monday sales are a perfect examples of a situations that could benefit form exclusion audiences.