Shibo Xu is the co-founder and COO of Refersion, a fantastic application that helps retailers start and manage private affiliate and referral networks. Shibo runs us through a quick and dirty Affiliate Marketing 101 course today, teaching us how to set ourselves up for success and and use affiliate marketing and influencers to add revenue to our Shopify stores.
In This Conversation We Discuss:
- [5:00] What is affiliate marketing (AKA referral marketing, brand ambassadors, etc.)?
- [11:05] What businesses have the most success with affiliate programs?
- [14:00] How do you start an affiliate / referral / ambassador program?
- [22:15] The perks of using an affiliate management app
- [25:45] Commission and compensation strategies
- Learn more at http://www.refersion.com/honestcommerce
- LinkedIn: https://www.linkedin.com/in/shibo/
- Twitter: https://twitter.com/shiboxu
- Start a Simplr free trial: simplr.ai/honest
- Are you a maker, crafter, or small manufacturer on Shopify? Get easier production scheduling & inventory management with Katana. You can try it free for 14 days. By using the promo code “HONEST” you'll get 30% off your first 3 months of paid subscription! Sign up at Katana’s website here: www.katanamrp.com.