After leading several successful sales organizations in the telecommunications and software space for almost a decade, John began investing in companies in the eCommerce arena. Then when a close college friend launched BattlBox in early 2015, John knew he had to be involved. So, he invested in it, offering advisement in a limited capacity.
Since BattlBox, John has been involved in several eCommerce company launches, participated in two successful exits, and acquired three companies.
In This Conversation We Discuss:
- [1:31] John’s story of how he got started with Battlbox
- [4:47] What made Battlbox grow?
- [5:46] John’s first website/platform
- [6:41] Talking about Cratejoy as a platform
- [7:57] John’s reason why they migrated to Shopify
- [8:31] ReCharge is a great billing solution for subscriptions
- [9:38] John’s story with Facebook ads in its heyday
- [13:23] Sponsor: Simplr simplr.ai/honest
- [14:13] Moral of John’s Facebook story: Diversify your lead sources
- [15:13] Battlbox’s other lead sources
- [16:15] John’s leap from focusing on Battlbox to managing other brands
- [17:55] The best way to learn marketing is to run your own business
- [18:52] What point in the business did John decide to expand?
- [21:00] Learn the business first, before hiring other people.
- [22:25] Sponsor: Gorgias gorgias.link/honest
- [23:14] Are all of John’s businesses under the same umbrella?
- [25:03] Economies of Scale in eCommerce
- [26:50] How John prevents customer churn
- [30:23] John’s takeaway for a multi-platform strategy
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