Brennan Dunn is the co-founder of RightMessage, a software company that helps bring on-site personalization to the masses by integrating your existing website with your email marketing database.
Today, Brennan shares why it's important to segment your audience by who they are and what they need – along with what to do once you have that data.
In This Conversation We Discuss:
- [6:30] The technology behind a good segmentation strategy
- [9:00] How to survey your audience (without annoying them)
- [16:30] Using personalization to sell more product
- [20:15] Segmentation can seem overwhelming... so where do you start?
- [29:10] Personalization dos and donts
- Check out https://rightmessage.com/honestecommerce
- Learn more at https://brennandunn.com/
- Twitter: https://twitter.com/brennandunn
- LinkedIn: https://www.linkedin.com/in/brennandunn/
- Survey service: https://www.typeform.com/