Today we welcome Roy Steves, the co-founder of StatBid, an agency that helps small- and medium-sized businesses make money with Google and Bing, focused almost exclusively on ecommerce sites.
Most of the content that’s out there already are putting out best practices that aren’t as applicable to smaller accounts. Roy was working for a pool supply company, and he noticed they weren’t really doing much with Google AdWords. In two years time, with AdWords and email and affiliates, they were able to double their business, and eventually were acquired by Leslie’s Pool supply. He stayed there for about two years, but the rate of learning in that corporate environment was so much slower that he decided to double down on the favorite parts of his previous job. He started working on his business on the side until he was able to build up a team and take it full time.
If you want to talk shop and get a review of your current marketing campaigns, go to StatBid.com and request a free account review.
In This Conversation We Discuss:
- [6:50] How to know who to hire
- [11:15] The baseline for advertising returns
- [15:10] What to do after running a successful campaign for a while
- [19:55] Paid acquisition budgets
- [23:50] Paid ad automation
- Learn more at https://www.statbid.com/
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