Kurt Elster does one thing (and he does it very well): help Shopify merchants make more money.
After working with hundreds of Shopify merchants, Kurt can look at almost any store and identify what it’s missing and how it can make more money. Today, he shares some of what he teaches so that any eCommerce entrepreneur can make the most out of Shopify.
In This Conversation We Cover:
- [7:00] Kurt’s #1 piece of business advice
- [9:25] Creating a productized consulting model
- [16:00] What is conversion rate optimization?
- [17:20] The ONE thing that will have the greatest effect on your conversion rate
- [20:25] What you should (and shouldn’t) be paying attention to in your Shopify analytics
- [23:15] The most common mistakes on Shopify stores: no buy now buttons, crowded menus, & more
- [30:00] How to create a store that works for both mobile and desktop shoppers
- [32:00] More FREE resources you can get right now to help grow your Shopify store
- [35:10] How you can use Hotjar.com to optimize your site design
- Learn more at kurtelster.com
- Listen: The Unofficial Shopify Podcast
- Work with Kurt: ethercycle.com