Ep. 44 - Targeting the right audience during holidays, community engagement and going balls out with Adam Hendle
This episode is nuts (pun intended)! On this podcast, we talked about the effectiveness of giftable items and content during the holiday season, how to ride the virality of your product, and tactics that boost your AOV and LTV.
Mike Potter is the backup guy. He’s the co-founder and CEO of Rewind, the automatic backup for Shopify stores. He has founded a number of companies and was an active merchant in the early days of e-commerce, selling curling gloves from his garage.
Ep. 42 - The importance of different and unusual perspectives for a conversion rate optimized online store with Jon MacDonald
From graduating college to meeting the CMO of Coca-Cola in six months, Jon MacDonald is a business powerhouse. Now, he is the founder and president of The Good, a conversion rate optimization firm that helps e-commerce brands convert more of their existing website traffic into buyers.
Stephen Carl is the owner and founder of Needle Movement, an e-commerce strategy company that advises retail brands on how to achieve sustainable digital growth and profitability.
Jason Blumer, CPA, has founded multiple companies such as Blumer CPAs, the Thriveal CPA Network and Quoach. Now, he’s a coach, speaker, writer, and growth consultant and has been coaching creative individuals since 2008.
Ep. 39 - Knowing your best and worst customers and having a Retention Based Acquisition mindset with Kristen LaFrance
Kristen is the lead on all things education, retention, and growth-related at Churn Buster. She’s obsessed with creating meaningful customer relationships and showcasing the human side of e-commerce businesses.