Ep. 24 - Growing Your Brand and Building Community Through Old-School Marketing - with Tracey Wallace
Ramit Rawat from Frictionless Commerce noticed at a young age how complex the decision-making process was for shoppers, and became fascinated by understanding what goes into the sales process.
While we like to think that shoppers make their decisions rationally, the truth is that they are quicker to make irrational decisions by default. People will even use their rationality in hindsight to justify irrational decisions.
Understanding buyer’s psychology is important for anyone who sells a product or service, and today Ramit tells us why, and how we can take advantage of the process to sell more and help our customers.
Ep. 21 - How to Track Shopify Sales & Marketing (in a Way That is Accurate & Useful) - with Ari Messer
Why do some ads delight us, yet others frustrate us to no end? As an experienced entrepreneur and current CEO of Shoelace, the world-class retargeting solution for Direct-to-Consumer businesses, Reza Khadjavi wants all marketers to consider that question.