James Schmidtke and Kristi Barbosky from Klarna discuss increasing conversion rates with alternative payment methods.
The results from Black Friday and Cyber Monday show the primacy of email marketing in driving sales. Not only are email campaigns driving sales, but automations are driving conversions and a great tool to have in your arsenal.
One of the quickest and easiest wins this holiday season is to set up Live Chat on your web store. Providing customers with immediate answers to their questions will help them to purchase with confidence.