There are 3 KPIs that you should be concerned with in eCommerce: traffic, conversion rate, and average order value. Everything else is secondary.
If you haven't already heard, Mailchimp's Shopify integration will no longer be supported after May 12 and Mailchimp is no longer within the Shopify App Store. What does this mean for you? Here's our take.
Andy Stiebler examines the changing landscape of loyalty. His focus is on the strategy, digital marketing principles, and Shopify tools required to get your loyalty program up and running.
Brandon Schmidt is the Technical Co-Founder of Loop Returns, automated returns, and exchanges solution for Shopify stores. Here he discusses his experiences co-founding a company that provides services to Shopify stores.
Andrew Mauney is a front end developer with Leesa Sleep. In this talk, Andrew explains that Shopify templates are more flexible than you think. With some clever techniques, you can use them to unlock data and functionality usually reserved for apps and APIs.