As an experienced serial entrepreneur and CEO of Shoelace, the world-class retargeting solution for Direct-to-Consumer brands, Reza Khadjavi believes that the days of annoying ads are numbered.
We were posed with a question: What's the best retargeting app to use for Shopify? There are a lot of choices out there, but the answer isn't straightforward. Before pursuing any app for retargeting, be sure to understand all of the fundamentals of the customer journey.
The results from Black Friday and Cyber Monday show the primacy of email marketing in driving sales. Not only are email campaigns driving sales, but automations are driving conversions and a great tool to have in your arsenal.