As more users browse the internet and shop from their phone, mobile optimization is of increasing importance. A major tell of any issues in your mobile user experience is when there is a large discrepancy between mobile conversion rate and the conversion rate for desktop.
As an experienced serial entrepreneur and CEO of Shoelace, the world-class retargeting solution for Direct-to-Consumer brands, Reza Khadjavi believes that the days of annoying ads are numbered.
Ash Alhashim is currently VP Sales at Scaled Inference, a Machine Learning company based in Palo Alto, CA. He has more than a dozen years of experience helping technology companies define and execute their go-to-market strategies, and is an advocate of leveraging data and technology as a competitive advantage.
In his talk, Tony discussed how you can use the old principles of direct response TV and adapt them to product detail pages or eCommerce ad campaigns.
Sending invoices can be quick and easy with Shopify and are a great feature for some businesses. If you have a wholesale business that is still on a small scale, this might be a great way to manage those orders within Shopify before making the leap to a wholesale app.
Giveaways are a great way to generate customer interest and engagement. Here's a how-to for running a giveaway promotion on your Shopify store with your email marketing software.