Sending invoices can be quick and easy with Shopify and are a great feature for some businesses. If you have a wholesale business that is still on a small scale, this might be a great way to manage those orders within Shopify before making the leap to a wholesale app.
Giveaways are a great way to generate customer interest and engagement. Here's a how-to for running a giveaway promotion on your Shopify store with your email marketing software.
We were posed with a question: What's the best retargeting app to use for Shopify? There are a lot of choices out there, but the answer isn't straightforward. Before pursuing any app for retargeting, be sure to understand all of the fundamentals of the customer journey.
There are 3 KPIs that you should be concerned with in eCommerce: traffic, conversion rate, and average order value. Everything else is secondary.