We were posed with a question: What's the best retargeting app to use for Shopify? There are a lot of choices out there, but the answer isn't straightforward. Before pursuing any app for retargeting, be sure to understand all of the fundamentals of the customer journey.
There are 3 KPIs that you should be concerned with in eCommerce: traffic, conversion rate, and average order value. Everything else is secondary.
If you haven't already heard, Mailchimp's Shopify integration will no longer be supported after May 12 and Mailchimp is no longer within the Shopify App Store. What does this mean for you? Here's our take.