Angie Meeker is the Director of Customer Success at OptinMonster. In this presentation she discusses the benefits of using advanced techniques for acquiring email addresses and how to segment your audience based on their interests.
Get your customers back to your site using a winback series. A Customer Winback Email Series is an effective way to re-engage customers that haven't purchased from your ecommerce site in a while. Here we'll describe crafting that winback strategy.
A welcome series is an email campaign that, as the name implies, welcomes new email list subscribers and provides some information about your company. It is done as a series because the information is divvied up among multiple sequential emails to keep it in digestible chunks.
Take one day each week, or an afternoon, or an hour on Tuesday and work on your business. Use this time to step away from client work and focus on building your own brand. Figure out your new marketing strategy, update your website, create some standard operating procedures.