A welcome series is an email campaign that, as the name implies, welcomes new email list subscribers and provides some information about your company. It is done as a series because the information is divvied up among multiple sequential emails to keep it in digestible chunks.
Take one day each week, or an afternoon, or an hour on Tuesday and work on your business. Use this time to step away from client work and focus on building your own brand. Figure out your new marketing strategy, update your website, create some standard operating procedures.
Kevin Mack, Serial Entrepreneur and Founder of Bosun and Columbus Web Group talks about how important it is to create a unified online experience for your brand. He is an expert in branding and design and gives a lot of great tips on how to keep a consistent brand across all platforms.