King Jay is an apparel brand that was created for Children's Wish Foundation of Canada's 25,000th wish granted. A former athlete, 18-year-old Jayden recently faced his toughest opponent yet, Stage 4 Rhabdomyosarcoma. Though he sadly lost his battle with cancer, his memory lives on and so does the wish he made.
Jayden's wish was to design his own pair of sneakers, a wish made even more unique with his idea of "fusing" all of his favorite shoes into one pair. When he finally laced them up, a fire ignited within and he walked for the first time in weeks.
Inspired by Jayden, all proceeds go toward the Children’s Wish Foundation to help other kids battling illnesses have their wishes granted.
Electric Eye was approached to create a custom Shopify theme for King Jay, with an additional french language site for French-Canadian customers.