Ohio Mulch is a landscape supply company that has been providing innovative products and services to satisfied customers for more than 30 years. They produce and sell more mulch in Ohio than any other manufacturer, and their products are certified by the national Mulch and Soil Council.
Increase in Conversion Rate
Increase in Returning Customer Rate
Increase in Total Sales
When Electric Eye was engaged for the project, the Ohio Mulch website needed an overhaul for the upcoming busy season. The user experience was not optimal, key features were either missing or broken, and sales were not reaching their full potential. The site was also bogged down by apps that were not necessary. Also, product data was not standardized and led to customer confusion.
"Electric Eye helped us move over to Shopify Plus with a design that helped us capture more sales during our busy season. I couldn't be more pleased with the work they've done thus far, and I'm excited to partner with them for the future."
Electric Eye delivered a customized Shopify theme on time and within budget, helping Ohio Mulch capture sales at an important time of the year. Enhanced search and filtering options, coupled with a data cleanup led to a clearer path for the customer to conversion. We ran an app audit and removed many apps that were no longer in use or could be replaced with a better alternative. Automated email marketing flows were customized and deployed, helping achieve a 55% increase in return customer rate. Overall, the migration to the Shopify Plus platform alleviated many headaches for their busy season, and should continue to for years to come.