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Who is Pebby?

Pebby is a woman who struggled with body image her entire life. Upon stumbling across a $40 screen printing kit, she created her own line of tees that were universally flattering and that had appealing graphic design. Her ability to relate to women by allowing herself to be transparent about her struggles: body after baby, postpartum depression, the struggles of being a mother, anxiety, dating woes, the list goes on... and while trying to find solutions to those problems whilst documenting it in the public eye soon created a tribe of loyal followers on her Instagram and Facebook page.





Pebby has a remarkable following on social media, but her website and marketing efforts lacked focus and optimization. While her following grew, there was money being left on the table across various areas in her business. Pebby excelled at organic social media and creating a great product that her followers wanted to buy, but needed a technical partner to help her achieve ecommerce goals.






My business has tripled and I understand how the backside of things work. The guys don't hesitate to explain things to me, which as someone who has built their company from scratch, it's important for me to have a grasp on how things work.

Liz Haislip




What did Electric Eye do?

Beartooth partnered with Electric Eye to overhaul the user experience on their Shopify webstore. We started with a rebuild of the navigation and header for an easier shopping experience. Also, we installed a filter and search application to get customers to their desired product quicker. Geolocation was implemented to bring customers to their correct geographic store with ease. Automated Email Marketing and SMS channels were installed to increase customer retention.


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