the black keys homepage

Background

The Black Keys are a legendary rock band formed in Akron, Ohio, in 2001. The group consists of Dan Auerbach and Patrick Carney. They began as an independent act, recording music in basements, touring in vans, and self-producing their records, before they eventually emerged as one of the most popular garage rock artists of the 2010s. The band's raw blues rock sound draws heavily from Auerbach's blues influences, including Junior Kimbrough, Howlin' Wolf, and Robert Johnson. In late 2019, they released their ninth studio album titled ‘Let’s Rock!’.

 

 

 

Problem

For their latest album cycle, The Black Keys wanted to refresh their webstore and streamline navigation for their fans. There were a few different sites setup for the band, which created some confusion for shoppers. Since the album release was close to the holiday season, there was a short timeline to complete the project before Black Friday shopping started.

 

 

 

 

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"Electric Eye is fully engaged and care deeply for our mission and brand. They are super creative, responsive, and easy to communicate with."

Mike Carney
Creative Director

 

 

 

Solution

Electric Eye worked closely with The Black Keys to redesign their Shopify webstore and migrate some of the information found on another subsite. The new site was styled to match the current album artwork and content sections were expanded with multimedia to provide a rich experience for fans. Automated email marketing was also implemented to provide a hands off approach to customer retention and acquisition. The project was completed within the short timeline and managed to increase sales over the previous year for the holiday season.

 

 

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