Who is West NYC?
West NYC is an Upper West Side, Manhattan based sneaker retailer focused that has been in business for over 10 years. The physical retail store is a cozy, friendly neighborhood joint that deals in limited edition releases from brands like adidas, Nike, Saucony, and New Balance to name a few brands. They are focused on offering a wide selection and superb customer service.
Increase in Conversion Rate
Increase in Total Orders
Increase in Total Sales
Facing stiff competition in the sneaker space, West NYC had a disorganized website that wasn't converting. Certain features on the site needed to be implemented to captivate customers, keep them on the site longer and also coming back for future purchases.
"Working with Electric Eye has furthered our web business beyond my original expectations. Thanks to Electric Eye and their advertising techniques, we can pinpoint the precise customers we are looking to target and really go after the business."
What did Electric Eye do?
We made significant updates to the website theme and focused on collecting emails. In order to compete with other retailers both in NYC and online all over the world, we launched a successful marketing strategy centered around leveraging custom audiences on Facebook. We also made optimizations to the site and implemented automated email marketing. Our overall strategy was to sell more shoes to return customers, while increasing traffic and capturing first-time customers.