Ohio Against The World is a clothing company based in Cincinnati, Ohio founded by Floyd Johnson in 2009. Johnson fused his love of fashion with hometown pride and experienced quick success with a line of t-shirts, hats, and other streetwear items emblazoned with the phrase “Ohio Against The World”.
The ChallengeWith the Cleveland Cavaliers dominating the 2016 NBA playoffs, Ohio pride was at an all time high. Johnson approached Electric Eye with the idea of capitalizing on the excitement with a new "Cleveland Against The World" t-shirt design.
Our ApproachAfter identifying and fixing issues with the current website’s user experience, Electric Eye knew the newly optimized site was ready for traffic. Using Facebook marketing, we targeting the Cavalier fan's and retargeting the brand's existing customers and drove traffic to the site.
The ResultsOhio Against The world saw a 375.30% return on investment through strategic Facebook advertising. Electric Eye helped the brand to see one of its largest grossing months in history.
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