Only NY is a Manhattan based streetwear company focused on releasing quality goods in limited quantities. They have drawn inspiration from New York City, Skateboarding and the Outdoors to create timeless pieces that appeal to fans worldwide.
The ChallengeHistorically, Black Friday is a challenge for any brand to stand out from the competition. With Only NY’s Black Friday sale coinciding with the release of the holiday line, they needed a rock solid strategy to cut through the noise.
Our ApproachUsing a one-two punch approach, we established a plan to expose custom audiences to the sale and use strategic retargeting to push them to convert. Working closely with Only NY’s founders, we crafted ads that matched the brands ‘no frills’ approach to copywriting and design.
The ResultsWith a 1,014.58% return on investment, Only NY experienced their highest sales month in the history of their business.
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