SO WHAT?! Music Festival was founded in Dallas, TX in 2008 as an opportunity for residents to bands on their way to SXSW. Since it's inception, the event has grown to become a staple festival for touring acts in the alternative music scene, now a 3 day event inside Airhogs Stadium, drawing over 10,000 attendees a day.
The ChallengeSelling concert tickets effectively online is hard for any concert promoter. With only one month until the festival dates, founder Mike Ziemer approached Electric Eye in hopes that their expertise would help reach a wider audience and increase sales.
Our ApproachUsing Facebook's custom audiences, Electric Eye marketed to past ticket buyers and lookalike audiences to expand the festival's customer base. Electric Eye optimized ad spends by targetings fans of the bands playing the event, to ensure only people interested were seeing the ads. Also, since there were so few ticket options, Electric Eye created highly custom ads to convert users who added to cart but did not complete checkout.
The ResultsThe campaigns were a wild success, reaching over 50,000 people in the weeks leading up to the festival. These results lead to a 1,414.45% return on investment.
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