Since it's founding in 2007, West NYC it become a destination store for limited edition sneakers and sportswear, attracting both local and celebrity clientele alike. Besides stocking the best from Nike, Adidas, and Puma, West NYC has collaborated on sneakers with New Balance and Saucony and developed their own line of apparel that delves into their New York City heritage for inspiration.
The ChallengeEven with such a fantastic in-store selection of world-renowned sportswear brands, the online sales were not living up to their full potential. West NYC needed qualified traffic sent a carefully crafted web-store with the product that sneaker heads were looking for.
Our ApproachElectric Eye did an overhaul of the web-store design and worked with West NYC to dissect analytics and procure more of the products that were selling. Once everything was optimized for sales, we utilized Facebook advertising to target sneaker heads interested in the brands they stocked.
The ResultsWest NYC experienced an average 3x ROI for the first half of 2017 and is on track to double their store revenue in 2017 compared to last year.
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