Pebby Forevee

Shopify Development & Growth Retainer

Results

 

+150%

Total Online Sales

+31%

Conversion Rate

+25%

Average Order Value

My business has tripled and I understand how the backside of things work. The guys don't hesitate to explain things to me, which as someone who has built their company from scratch, it's important for me to have a grasp on how things work.

Liz Haislip, Owner

Summary

Pebby is a woman who struggled with body image her entire life. Upon stumbling across a $40 screen printing kit, she created her own line of tees that were universally flattering and that had appealing graphic design. Her ability to relate to women by allowing herself to be transparent about her struggles: body after baby, postpartum depression, the struggles of being a mother, anxiety, dating woes, the list goes on... and while trying to find solutions to those problems whilst documenting it in the public eye soon created a tribe of loyal followers on her Instagram and Facebook page.

Pebby Forevee is a brand that is determined to create fashion-forward looks that will evoke confidence in those who wear it. They are a brand that believe you can have your cake and eat it too: look and feel comfortable at the same time. You should never have to sacrifice comfort for fashion.

The Problem

Pebby has a remarkable following on social media, but her website and marketing efforts lacked focus and optimization. While her following grew, there was money being left on the table across various areas in her business. Pebby excelled at organic social media and creating a great product that her followers wanted to buy, but needed a technical partner to help her achieve ecommerce goals.

The Problem

The Solution

Electric Eye collaborated with Pebby Forevee to improve the user experience and update the design of her Shopify theme. We’ve also developed a long term relationship that has produced results across many channels including Email Marketing, Facebook & Instagram, Pinterest, SMS. The addition of Electric Eye to Pebby’s team allows her to focus on what she’s best at, which is creating engaging product and content for her avid fans.

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