Average Order Value
We’re so happy with our new website! It is extremely fast, converts well, and not to mention gorgeous. Thanks Electric Eye!
Simple & Dainty is a sustainable jewelry brand committed to handcrafting dainty & minimal jewelry that's perfect for everyday wear without breaking the bank. They strive to create essential layering pieces with classic & timeless designs. It started as a small project to create dainty pieces for friends, family, and owner Cindy Au herself. Over the past years, it started growing more than she had ever imagined!
Simple & Dainty was experiencing steady growth using a premium theme on Shopify, but were finding limits in the capabilities and performance of their theme. Their ambitions were to have a professional website with an elevated customer experience that could compete with the big players in the direct-to-consumer jewelry industry. In a saturated market, Simple & Dainty was doing well, but blending in a bit more than they were standing out.
Electric Eye partnered with Simple & Dainty to create a completely custom web experience. Using our proprietary theme design system, we were able to build a high-performing and polished storefront that beautifully conveyed both their product and company values. Starting with a branding exercise, we set the tone for the aesthetics of the brand. We then developed a theme designed with features geared toward increasing conversion rate and average order value while also ensuring apps and integrations vital to the business would continue to work seamlessly.
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