Westside Barbell
Design, Development & Optimization
Summary
Founded by world-renowned power lifter, Louie Simmons, Westside Barbell began as an invitation-only training laboratory where only the strongest of mind and body survive.
Since its founding, the lineage and achievements of all Westside Barbell athletes is legendary. Now, their educational material, training accessories, and apparel are desired by those truly dedicated to fitness.
The Problem
Westside Barbell's website was outdated, not optimized for mobile users, and failing to meet increasing demand for their products. They sought to convey the breadth of their educational and training materials alongside their apparel, contending with the outward appearance of only selling t-shirts. The authority and respect they held in the fitness world required a web experience of the same caliber.
Additionally, the heavy traffic to their blog was lacking an intuitive user interface and the site was missing opportunities to capitalize on and convert blog readers into customers.
The Solution
Electric Eye worked closely with Westside Barbell to create a custom Shopify Plus theme design. A large focus was placed on speed and performance to help raise conversion rate and sales. The site navigation was completely reworked and simplified, especially for the growing number of mobile users. The look and feel of their website presented a high-end experience to match the quality of their products.
The heavy organic traffic Westside Barbell received on their blog was a key area of opportunity. The entire experience was given a new and rich user interface to assist users in finding popular and relevant articles.
In a comprehensive view of the customer experience, there was also an overhaul of their Automated Email and SMS Marketing. Electric Eye restructured the unique communication touch points with customers and provided an elevated look and feel to match the new website design.
Always one to be a step ahead of their competition inside the gym and out, Westside Barbell now has a unique online experience that is often imitated but never duplicated.
"It's a stress relief working with an industry expert that removes technology constraints, allowing for more exciting future projects to take place. We are seeing steady growth, steady sales, and way better UI performance with our new website."
-Tom Barry, General Manager
