The first step in a successful project is to clearly identify your goals. We’d love to hit the ground running, but first we need to address the scope of work. 

With our discovery process, Electric Eye will collaborate with you to come up with the exact plan to achieve your goals and create your blueprint for success. Your discovery process will result in clear timelines and a structured investment so you never have to worry about hidden fees or surprise invoices.

How It Works

Together we are going to write the plan for success. 

  1. Learn
    Before we delve into strategizing, we need to know what your business is all about and what the goals are. We request a lot of information. Our experienced team of professionals examine it all to establish a fundamental understanding of your business.
  2. Clarify
    Once we have collected all the relevant information, it's natural that we have a few clarifying questions to ask. This helps ensure we are all on the same page. We find clarity through our discovery sessions and begin to formulate a plan. 
  3. Plan
    We put our heads together and begin to establish a plan. Once we determine the possibilities, we stitch together a comprehensive approach that's feasible in terms of time, budget, and expectations.


Discovery should be considered an investment and not a cost. For an all-inclusive fee of $3,000 you will get an effective strategy tailored specifically for your business. When you choose to move forward, we apply that investment toward the cost of your final project. Our process is structured to deliver great results.


We get some frequently asked questions about paid discovery because, generally, it is expected to be a free-of-cost estimate. We'll try to answer them one by one.

Isn't discovery a cost of doing business for Electric Eye, not a revenue generation channel for your agency?

Quality and Pace

Some agencies will cut costs by speeding through discovery and then adding cost to a project late in the game.  We take our time to provide a high quality scope that changes less often and contains all the details.

No Conflicts of Interest

When you pay us to analyze your business and develop a roadmap – that becomes our only objective. Our interests align automatically, which means we design a solution that is best for your business, not the one which bundles in as many of our services as possible, swelling up your bills.

Planning Saves Money

You are led to believe that paying for discovery is excessive, but you are never told how free estimates can potentially hamper your business. This little amount of money you spend up front ensures you have the best possible solution to achieve your desired business goals.

We Make a Better Product

Taking enough time to understand the ins and outs of your business means we are in a position to offer you a solution that will generate far more value in years to come. Spending $3,000 now can lead to tens of thousands of dollars in savings through operational efficiencies.

Couldn't I get a free estimate from one of Electric Eye's competitors?

Free Product is Not Necessarily Good Product

We are sure you can get a free estimate elsewhere, but you should keep in mind that a free product is almost always not a good product. When discovery is used as a springboard to sell other services, it's not discovery, it's more of a trap. Paid service gets you the best solution tailored for your business.

Free Estimates Increase Costs in the Long Run

When you are investing in your business, you want, scratch that – you NEED the best possible solution. As mentioned earlier, getting a free quote increases your chances of receiving a shoddy solution. You will end up spending more money on your business for fewer results.

Free Estimates Do Not Drive Business Goals

Estimates are easy and cheap to find; anyone can provide you with one. However, what you need is a solution specifically strategized and developed so you can achieve your business goals within the constraints of time and financial budget.

Will we experience 'analysis paralysis' during discovery?

Planning is Not Paralyzing

While we understand where this idea comes from, diligent and detail-oriented planning and strategy has nothing in common with over-analysis. In fact, taking the time to do it right means our solution enables you to execute your plans quickly, smoothly and affordably.

Discovery is Time-Boxed

Isn't it true you spend weeks, even months, trying to figure out the way to accomplish your goals? Thankfully, discovery is time-boxed, which means we absolutely have to deliver the solution in a specified period of time. It cuts down all the time consumed in unnecessary meetings.

I already have the solution, can you just execute my project?

Is Your Solution Up to Date?

In today's fast paced business world, trends, tools and metrics of performance and quality evolve really quickly. If we are going for the best solution, we need to cut down the number of assumptions and rely on what we actually know for sure to be successful.

Discovery Can Be Cost Efficient

We have often found that our clients who already have a solution greatly benefit from our input. Discovery can turn your solution into a leaner and highly cost effective proposition for a nominal investment.

Can you just tell me the cost of the entire project without discovery?

We Truly Don't Know

We simply can't tell you how much a project will cost without discovery. Discovery is necessary to study your business, goals and overall culture to develop an effective solution. Without discovery, we would be guessing and could overcharge.

One Size Does Not Fit All

Yes, there are some similarities between businesses, especially if they belong to the same industry, but we have found that every company is fundamentally different in terms of goals, budgets and cultures. That’s why we can’t give a 'guesstimate'.


If for some reason you feel we have not carried out the Discovery Process by delivering a professional Statement of Work for your business needs, you are covered by our 100% money-back guarantee. However, we invest significant time and energy into the Discovery Process and cannot offer refunds for not meeting budget or timing constraints or other factors beyond our control.

Next Steps

If you want a clear roadmap from where you are now to where you want to be, proper discovery is the only choice. At Electric Eye, we scrutinize the tiniest details about your company, products and future goals to formulate a meticulously tailored success strategy – unique to your business.

After you have paid for your Discovery Session below, backed by our 100% money-back guarantee, here is what you'll need to do next:

  1. Pay for your session
  2. Review & sign our Master Services Agreement
  3. Review & sign our new client welcome documentation
  4. Answer our Discovery Questionnaire
  5. Schedule your first Discovery session

You should probably set aside at least a half hour to take care of these first steps.


Ready to start your project?

Contact the Shopify Experts at Electric Eye to begin making more money online.
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