Frankly, we believe Shopify to be the best eCommerce platform that money can buy. Why do we think that? Shopify remains devoted to the mission of providing an eCommerce experience that offers the robust features and streamlined usability that both merchants and their customers demand. Managing to fully achieve what other eCommerce platforms only meet with moderate success, Shopify continues to remain an industry leader by perpetually developing new features to anticipate and remain in step with the ever-evolving industry.
Marketing & SEO
Shopify offers so many features, it’s difficult to know where to start. Perhaps the most notable is how accessible the professional appearance of a well designed and organized website becomes when using the Shopify platform. An online storefront with your own domain name, logo, product, and content means you are in control of your company presence.
Hundreds of Premium Themes are available through both Shopify as well as other third-party marketplaces where developers have already created professional, fully functional site templates. This saves the investment of time and money into custom development for your webstore.
Apps are available to extend the features on both the front and back ends of your site to tailor the appearance and functionality to your business needs. Further, Shopify provides access to HTML and CSS coding for a fully customizable storefront design.
Full Content Management System (CMS)
Along with your eCommerce focus, Shopify is equipped to host all aspects of your website content. It’s simple to add Blog posts, Photo Galleries, Video Tutorials, and any other content you want to build into your site to engage your customers.
Shopify stores feature mobile commerce shopping carts. Customers may access your webstore, interact with your product or any additional site content, and check out from any mobile phone or tablet.
Focus on what matters. Day-to-day use and navigating an eCommerce platform should facilitate the goals of maintaining and growing your business, not hinder that end. Shopify has developed its platform so that you can maximize the time you spend focused on the right aspects of your business. Quickly and intuitively create product pages and collections, with no limitations on the number of goods or services you can sell.
Capturing customer information at checkout is a useful feature with Shopify. Enhanced profiling automatically creates a customer purchasing history, giving you insight into shopping behavior.
View orders, manage inventory, contact customers, update your store in anyway you need - the Shopify Mobile App is a portal to your webstore from anywhere with your smartphone.
Analytics & Reporting
Shopify is stocked with advanced reporting features. Easily assess your sales, site traffic and referrals, conversions, and other exportable data. Also, sync your webstore with Google Analytics to supplement your reporting.
Shopify support is available 24/7 via phone, live chat, or email. There is also endless educational and troubleshooting material available in the Shopify Help Center, online discussion forums, and Ecommerce University.
Ensure you are casting the widest net possible through a platform designed to elevate your marketing efforts and search engine optimization (SEO). Shopify is full of native features built with marketing and SEO in mind. Further, the simple integration of countless third party apps for email services, popups, abandoned cart recovery, not to mention Facebook/Instagram advertising and Google AdWords means your store has the potential to be fully equipped to reach every imaginable online marketing channel.
Search Engine Optimization
Shopify simplifies SEO best practices, with easily accessible H1, title, meta descriptions, meta tags, and alt image tags for you to enter keywords and descriptions that will help customers find your store and your product.
Help convert sales by displaying product reviews on your webstore. Buyers can shop with confidence seeing testimonial evidence of previous happy customers.
Maximize your customer outreach by integrating common email marketing services such as Klaviyo or MailChimp. Capture contacts directly on your website and automatically deliver your promotions and marketing content directly to your subscribers.
Discount Codes & Gift Cards
Create promotional sales for dollar or percentage amounts, free shipping offers, and enable customers to purchase gift cards from your store all through built-in Shopify features.
Shopify offers more sales channels and payment gateways than any other eCommerce platform, able to reach customers and capture sales all over the world. With industry-leading security features that parallel the level used in online banking (256-bit SSL certificates, Level-1 PCI compliance), customers and merchants can buy and sell with confidence in the security of their sensitive information.
Sell your product on Amazon, Ebay, Instagram, Pinterest, or any other sales channel all linked to the same inventory on your Shopify store. If you have a brick-and-mortar retail location or even for pop-up events, you can set up Shopify Point of Sale to make transactions that draw straight from your inventory.
Setting up shipping is simple with automatic rates through major shipping carriers like USPS, UPS, FedEx, and DHL. For customers, set a fixed price or dial in tiered pricing based on shipping weight or location.
More than 100 payment gateways are accepted through Shopify. All major credit cards, Paypal, Bitcoin, and iDEAL among others are all normal daily transactions.
Shopify is set up to automatically handle your Federal and State taxes based on your location.