Darby Creek Trading

Shopify Theme Design & Marketing





Blended ROAS


Conversion Rate


Total Sales

I really appreciate everything Electric Eye has done for us this year. The website looks so great and we are thrilled with the results.

Joshua Foltz, Owner


Darby Creek Trading was founded in 2004 in Columbus Ohio. Each season they design and curate exclusive collections of permanent floral designs & wreaths. Whether you’re looking to spruce up your home or for an unforgettable gift, Darby Creek Trading has you covered. By combining inspiration from local flora with the most current trends, they can offer you something special that you will treasure for years to come.

The Problem

Darby Creek Trading was in the hands of new ownership that wanted to invest in the online business. The new team understood that the website was extremely out of date and not capturing as many sales as possible. Also, the basic mechanics of paid media and retention marketing were not in place when the business was handed over. There was a clear market for the products and a captive audience, even with a lackluster customer experience. The team was looking for a technical partner that could fill in the knowledge gaps and expertise with the new endeavor.

The Problem

The Solution

Electric Eye was hired by Darby Creek Trading to essentially clean up the site and modernize the ecommerce experience. We worked with the team to create a simplified Shopify theme design with a focus on navigation. A new color palette was created to capture the seasonal feeling of the brand and connect with its customers. Once the foundation was in place, we turned up the gas on marketing efforts. With a revamped automated email automation system and a solid social advertising strategy, we were able to experience explosive growth. Darby Creek Trading came to the table with the business fundamentals, and Electric Eye provided the boost from our proven process that scales ecommerce brands to their next million in sales.

Let’s start increasing your sales today.

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Let’s start increasing your sales today.