Guest blog by Dylan Whitman from Inveterate What are Memberships for brands in eCommerce? Premium memberships have been a hot topic in eCommerce lately. So, what are they, and how can you use them...

  We talk about upsells and cross-sells quite a bit, but that's because we constantly see merchants not taking advantage of the sweet opportunity to raise AOV and Conversion Rate.  Here are 5 place...

  Accessibility for Shopify websites is still a hot topic, with a lot of confusion, lawsuits, and different solutions. Let's go over some basics and solutions that will help prevent frivolous acces...

  At Electric Eye, clients sometimes ask us to help write their product descriptions. We probably aren't the best people to actually write the copy, considering that we don't have as much knowledge...

There is no need to seek out how to make your Shopify site more ‘seo-friendly’ if you don’t have the absolute BASICS already in place.

We think that Shopify is getting closer to being a solution for more than just ecommerce, whether they are trying or not.

A Customer Winback Email Series is an effective way to re-engage customers that haven't purchased from your ecommerce site in a while. Here we'll describe crafting that winback strategy.

What is a welcome series? Here is an explanation and four quick steps to making your email welcome series convert new email subscribers into customers.

Just because your customer didn't checkout doesn't mean they are not still interested in buying. Send them an Abandoned Cart Email. Here are some tips on how to get started.

This is a guest post from Kate Cassidy, the Partner Marketing Manager at CartHook—an Honest Ecommerce Partner that allows top Shopify brands to add post-purchase offers to their native Shopify che...

If you’re not finding ways to engage customers during the post-purchase experience, you’re leaving money on the table. You’re missing out on countless opportunities to boost loyalty, drive repeat s...