The words you use on your e-commerce website are not just placeholders; they are your virtual sales team, your brand's voice, and your customers' connection to your products.

Guest blog by Dylan Whitman from Inveterate What are Memberships for brands in eCommerce? Premium memberships have been a hot topic in eCommerce l...

We talk about upsells and cross-sells quite a bit, but that's because we constantly see merchants not taking advantage of the sweet opportunity to...

Accessibility for Shopify websites is still a hot topic, with a lot of confusion, lawsuits, and different solutions. Let's go over some basics and...

At Electric Eye, clients sometimes ask us to help write their product descriptions. We probably aren't the best people to actually write the copy,...

There is no need to seek out how to make your Shopify site more ‘seo-friendly’ if you don’t have the absolute BASICS already in place.

We think that Shopify is getting closer to being a solution for more than just ecommerce, whether they are trying or not.

A Customer Winback Email Series is an effective way to re-engage customers that haven't purchased from your ecommerce site in a while. Here we'll describe crafting that winback strategy.

What is a welcome series? Here is an explanation and four quick steps to making your email welcome series convert new email subscribers into customers.

Just because your customer didn't checkout doesn't mean they are not still interested in buying. Send them an Abandoned Cart Email. Here are some tips on how to get started.

This is a guest post from Kate Cassidy, the Partner Marketing Manager at CartHook—an Honest Ecommerce Partner that allows top Shopify brands to ad...

If you’re not finding ways to engage customers during the post-purchase experience, you’re leaving money on the table. You’re missing out on countless opportunities to boost loyalty, drive repeat sales, and make your eCommerce store stand out.