In a world where beauty standards often leave women feeling inadequate, Amaira Natural Skincare emerges as a beacon of empowerment, redefining what it means to be beautiful, strong, and unapologetically confident. Founded on the principles of natural, plant-based ingredients and cruelty-free processes, Amaira Natural Skincare offers a safe and effective solution for those seeking to enhance their skin's radiance, while catering to the unique challenges faced by individuals with varying skin tones and concerns.
Under new ownership, Amaira Skincare sought to revitalize their online store. With focus on a new, design-forward presence and functionalities that would continue to serve their customers, Amaira Skincare was in search of a qualified Shopify partner to meet their needs.
Amaira Skincare chose Electric Eye to lead the charge in a total makeover of the online store. The redesign upgraded to a Shopify Online Store 2.0 compatible theme, making it simple to manage landing pages for paid ads, previously a cumbersome, if not costly, ordeal.
A new approach to navigation focused on shopping and more clearly displaying the scope of the product offering. Delivering users to the products they're looking for with an intuitive UX was also achieved with a new Smart Search.
With a wealth of content in their blogs, an additional customization was carried out, allowing products to be merchandized directly within the blog content. Users are able to shop and add product to their cart directly from the article without having to navigate away.