Cue Screens is a niche manufacturer specializing in aftermarket TV screen overlays and accessories designed to help users block distractions, hide notifications, and create a cleaner visual experience. With a growing customer base and demand for more robust ecommerce capabilities, the Cue Screens team realized their Wix site was holding them back from scaling effectively.

The existing site on Wix had limited flexibility, poor performance on mobile, and lacked the ecommerce features needed to support growth. The Cue Screens team needed a faster, more professional shopping experience, improved blog and video content organization, and modern tools to support marketing and customer engagement. Maintaining SEO, improving product discoverability, and optimizing for conversion were top priorities throughout the project.

We began the migration by auditing the existing site structure and identifying opportunities to enhance user experience and content visibility. Our team rebuilt the site on Shopify, restructuring the navigation, filtering, and collections to make products easier to find and understand. We integrated Klaviyo and developed a segmentation and list cleaning strategy, improved PDP formatting with metafields, and supported video content with embedded YouTube tutorials. On the marketing side, we configured Judge.me for customer reviews and connected Amazon for additional social proof.

The new Shopify store gave Cue Screens a modern, scalable platform that better reflects the brand and product value. With a clean design, fast load times, and a more intuitive shopping flow, the site delivers a significantly improved user experience. We ensured the blog and FAQ pages were optimized for both SEO and readability, helping Cue Screens continue to educate and convert visitors. The back-end tools now empower the team to run targeted campaigns, track performance, and respond to customer needs more efficiently.

Cue Screens launched their new Shopify site and immediately saw improvements in usability and brand perception. The marketing stack is now fully integrated, product discovery is more intuitive, and the platform is ready to scale with the business. With a high-converting, SEO-friendly site in place, Cue Screens is well-positioned to grow its presence in a unique category.