DAPS is a new footwear brand built for the fast-growing sport of pickleball. Founded by Keith Goldberg and partners, the company set out to create performance shoes tailored to the game’s unique movements while building a lifestyle brand that resonates with players both on and off the court. With strategic partnerships already in place, including a high-profile collaboration with The Kitchen—a leading pickleball content platform—DAPS needed a digital storefront that could match the ambition of its product and community-driven vision.

With the first product line ready for market, the DAPS team needed a branded ecommerce experience that was polished, fast, and built to convert. Time was a major constraint—the store had to support a splash page for early buzz, transition into preorder functionality, and be fully launched in just a few short months. On top of the tight timeline, the site needed to reflect the brand’s style and energy, support ecommerce best practices, and be easy for a lean internal team to manage day to day. DAPS also sought expert guidance on operational tools to streamline marketing, fulfillment, and customer service as they scaled.

We kicked off the project by aligning closely with the DAPS team on brand strategy, site goals, and launch milestones. From there, we designed a fast, flexible ecommerce experience tailored to their audience. The site was built to evolve in phases—starting with a password-gated splash page to generate early interest, followed by the launch of preorder functionality, and finally the rollout of the full storefront. Every page was thoughtfully customized to reflect the DAPS identity while focusing on performance and usability. We also implemented integrations for marketing automation, customer communication, and operational efficiency, ensuring the brand could scale without adding complexity.

The final result was a streamlined, visually engaging ecommerce store that made a strong first impression and was ready to grow alongside the brand. The site supported the entire launch timeline, from the first teaser page through full product availability. The platform was built to be easy to update, manage, and expand—providing the DAPS team with a solid foundation for both current and future offerings. Key features like preorder functionality and integrated marketing tools ensured that operations ran smoothly, even with a small team behind the scenes.

DAPS successfully launched on time, capturing early interest and converting it into immediate revenue through preorders. The store delivered a premium customer experience that matched the product’s quality and positioned the brand as a serious player in the pickleball market. Early customer feedback was overwhelmingly positive, and the internal team is now equipped to manage the site with confidence. With a scalable, high-converting Shopify store in place, DAPS is well-positioned to grow its presence in a fast-moving category. The store was completely ready for sales on launch day.