Thank you for collaborating with Electric Eye and Honest Ecommerce! We value your expertise and look forward to sharing your insights with our audience. Below, you'll find specific guidelines to help ensure that your content aligns with our brand voice, values, and focus on the DTC/Shopify market.

Audience

Primary Target: Direct-to-consumer (DTC) brands, Shopify store owners, and digital marketers.

Experience Level: From novices to experienced professionals in digital marketing and e-commerce.

Tone & style

Informal but Educative: Write as if explaining to a friend but with the depth and clarity that educates.

Avoid Sales Messaging: Focus on providing value and insights without pushing products or services.

Be Authentic: Speak from experience, use real-world examples, and don't shy away from sharing what works and what doesn't.

Topic Relevance

The guest blog should be relevant to e-commerce, online retail, Shopify, or related fields. This could include how-to guides, tips and tricks, case studies, industry trends, and thought leadership pieces.

Original Content

The content should be original and not previously published elsewhere. Any plagiarized content will not be accepted.

Length of Article

The blog post should be a minimum of 800 words, ideally ranging between 1000 to 1500 words for comprehensive coverage of the topic.

Quality

The article should be high-quality, well-researched, and provide valuable information to our audience. It should be free from grammatical errors and typos.

Ethical Considerations:

No Plagiarism: Content must be original and properly attribute all sources.

Transparency: Clearly disclose any affiliations or potential conflicts of interest.

Formatting

The article should be well-structured with appropriate headings, subheadings, bullet points, and paragraphs to improve readability.

Visuals

Use Relevant Images: Include high-quality, relevant visuals that enhance understanding.

Infographics and Charts: Where applicable, use visual aids to simplify complex concepts.

Links

You are allowed to include a limited number of relevant outbound links in your article. However, any links deemed promotional or irrelevant will be removed.

Content Structure

Introduction: Clearly state the problem or topic being addressed.

Body: Use subheadings, bullet points, and short paragraphs to make content easily digestible.

Conclusion: Summarize key takeaways and encourage engagement or further reading.

Sample Structure

• Intro / What is X?
• What types of brands could benefit from X?
• How does it differ from X? Can you do both?
• How do I create an enticing X offer?
• What do I need to do to make the most out of X?
• What are the different app options in the market?
• Why is X the best?
• Conclusion & Summary

Review Process

Please note that all submissions will go through a review process, and not all submissions will be published. We reserve the right to edit the content for clarity, style, and tone.

Exclusivity 

The guest post should remain exclusive to our site for a specified period, and should not be republished on other sites during this period.

Placement

The blog article will be published the Electric Eye website. We will also send an excerpt and link to the article in our weekly newsletter, which has 2000+ subscribers. We’ll also share to relevant social accounts.

Deadline for Submission

None. We will publish within a week or two of approval. 

Example Articles

1

Submit

To submit an article, please create a google doc and email access to shawn@electriceye.io