Happy Curves
Optimization & Maintenance
Conversion rate
+181%
Average order value
+56%
Revenue per session
+2X
Summary
Happy Curves is a fashion brand built around body positivity and inclusivity, offering thoughtfully designed apparel for curvy women. As the brand gained traction, they needed a more effective ecommerce experience to convert new visitors and support future growth on Shopify. They approached Electric Eye in late 2024 to modernize their storefront and improve key performance metrics.
The Problem
While the brand’s message resonated with its audience, the previous Shopify site wasn’t supporting the customer journey. Mobile UX was clunky, product discovery was confusing, and the theme offered little flexibility to scale. First-time visitors were bouncing before experiencing the full value of the brand.
The Solution
Electric Eye provided an Optimization and Maintenance Retainer to address these challenges. Key initiatives included:
- CRO Enhancements: Improved the customer journey and implemented new features.
- Custom Features: Introduced custom landing pages for ad conversion, automated email marketing, and upsells and cross-sells.
The result? More optimized and shoppable sites that deliver exceptional customer experiences and drive increased sales.
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