Happy Nuts & Happy Curves
Summary
Happy Curves and Happy Nuts are two fast-growing personal care brands offering natural products tailored for men and women. Starting with a strong customer base through Amazon, they sought to improve their Shopify stores’ performance, usability, and scalability. By partnering with Electric Eye, they are enhancing their online experience and laying the foundation for sustainable growth.
The Problem
Despite their success, both brands faced challenges with site speed, conversion optimization, and implementing advanced features like automated email marketing and subscriptions. They needed a proactive partner to maintain and improve their Shopify stores while keeping up with customer demands and eCommerce best practices.
The Solution
Electric Eye provided an Optimization and Maintenance Retainer to address these challenges. Key initiatives included:
- CRO Enhancements: Improved the customer journey and implemented new features.
- Custom Features: Introduced custom landing pages for ad conversion, automated email marketing, and upsells and cross-sells.
The result? More optimized and shoppable sites that deliver exceptional customer experiences and drive increased sales.
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