MINNIDIP
Migration from Squarespace and Shopify Theme Design
Summary
Emily Vaca is the visionary behind MINNIDIP, the original designer inflatable pool brand that redefined poolside fun. With its vibrant colors and stylish, trend-forward designs, MINNIDIP caters to both adults and children, seamlessly blending function with fashion. Emily launched MINNIDIP after noticing a gap in the market—traditional inflatable pools were often cartoonish and clashed with outdoor aesthetics. Now, thanks to MINNIDIP, everyone can cool off in style on hot days, elevating their outdoor spaces with chic, playful, and Instagram-worthy designs.
The Problem
MINNIDIP experienced a surge in growth during the pandemic as people sought creative ways to enjoy time at home. When Emily founded the brand, she used Squarespace to establish the e-commerce portion of the site, leveraging her familiarity with the platform from her personal design website.
As the business expanded and increased its product offerings, the need for a more robust e-commerce solution became clear. With MINNIDIP's products now carried by major retailers like Target, the team faced limited time and resources to manage a transition to Shopify independently, prompting them to seek external support for the move.
The Solution
Electric Eye collaborated with MINNIDIP to successfully transition their online store from Squarespace to Shopify. The migration process involved meticulously organizing and transferring product, order, blog, and customer data to ensure a seamless transition. To elevate their e-commerce presence, we customized a theme design tailored to reflect MINNIDIP's unique brand identity and enhance the shopping experience.
The new site features an updated, user-friendly navigation system along with valuable additions like customer reviews and product bundling options. Beyond the Shopify migration, we also facilitated an upgrade from Mailchimp to Klaviyo, enabling MINNIDIP to leverage the power of advanced email automation. The result was a significant enhancement in both the customer experience and operational efficiency, allowing MINNIDIP's small team to focus on growth while Shopify's streamlined platform lightened their workload.
"Working with Electric Eye was awesome. Our brand was new to Shopify, and Electric Eye facilitated an efficient and seamless transition while also developing the site of our dreams."
- Emily Vaca, MINNIDIP
