Proleve
Optimization & Maintenance
Summary
In a growing market that is muddled with questionable products, Proleve offers 100% all natural, USA made CBD products that you can trust. A cornerstone of the business is the commitment to bringing customers the highest grade all natural CBD products available.
Proleve adheres to the highest testing and quality control standards to ensure goodness and purity every time-from their delicious gummies to versatile tinctures and salves and everything in between.
The Problem
Proleve had parted ways with a previous agency partner. However, remaining growth-oriented, the team sought expertise in strategy and implementation from a new Shopify Partner Agency to help drive the business forward.
The Solution
Electric Eye provided an Optimization and Maintenance Retainer to assist the Proleve team and help meet their goals. Key initiatives included:
- PDP Buying Area: Refined for a more intuitive and clear presentation of subscription and tiered volume discount offerings.
- Email Marketing Optimization: Electric Eye was able to identify a number of errors in implementation stemming from the previous agency's work, impeding proper emails from sending. Klaviyo flows were rectified, righting the issues that had persisted.
- Sign Up Form Optimization: A/B tested signup forms to effectively grow email subscriber list.
- Promotional Execution: Assistance with promotional calendar by scheduling homepage banners.
- Page Design: New page designs including: About, What Is CBD?, and Wholesale landing pages were designed to clearly convey on-brand informational content.
- Blog: Strategized a new blog as a home for recipes to help drive content marketing and SEO.
- Responsive Support: Delivered on-demand fixes, strategic advice, and proactive QA to mitigate user confusion and elevate brand reliability.
The result? Optimized shopping experiences across the breadth of the entire customer cycle.
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