Red White Blue Apparel

Shopify Theme Design

redwhiteblueapparel.com →

GTMetrix Grade

Raised from C to A

Mobile Pagespeed Score

+21 Points

Desktop Pagespeed Score

+22 Points

Summary

Red White Blue Apparel makes it a point to produce their products using small businesses, locally and across the USA. Every item on the site is produced domestically by American workers. Every aspect of their process contributes to the American economy, creating and sustaining jobs in local communities.

The Problem

Red White Blue Apparel resonated with a customer base and saw years of sustained growth, but an outdated website was proving to impede the business from reaching new heights.

"The amount of information I learned from these guys was amazing.

Being an owner scared to death to change my site and derail the success we've had for over a decade, these guys made it easy and kept me confident in the end result.

The end result was increasing our site speed over 2X, a better user experience, more strategic navigation, and an awareness on my end how to use meta fields to better run our brand.

It's easy to not trust an agency as I've been burned by so many. I'd definitely use these guys again, 100%. Honest, up front about everything, and very responsive throughout the scope of work."

- Jacob Meyers, Owner

The Solution

Electric Eye partnered with Red White Blue Apparel to help realize their business goals. Upgrading to a fresh, new Shopify 2.0 theme would cast off the limitations of the old, sluggish theme while opening up a new world of possibilities for the online shopping experience. The new theme leveraged metafields for easily managed dynamic page content, collection page filtering, customer reviews, as well as strategic upselling with volume discounts.

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