Sheec
Shopify Theme Design
A Strategic Rebrand and Shopify Redesign to Reflect a Premium, Performance-Driven Sock Brand
Sheec, a brand known for its innovative no-show socks, needed a digital presence that matched the quality of its product. They partnered with Electric Eye to bring their brand to life with a refined visual identity and a fully optimized Shopify 2.0 storefront. The outcome: a faster, sleeker, and more intuitive shopping experience that supports growth and reflects the performance-driven nature of the brand.
The Challenge
Despite strong customer loyalty, Sheec’s previous website didn’t reflect the brand’s premium positioning. The navigation was disjointed, the visual design was dated, and the user experience failed to communicate the quality and innovation behind their products. Additionally, legacy apps and code were slowing down site performance, hurting conversion and discoverability.
"Amazing work. Extremely professional. Electric Eye really listened to our needs and desires and did a great job at providing us with an outcome that went beyond our ask. They considered not only what we asked for as the store owner, but the whole customer experience. We are extremely satisfied with the website design that they built for us. The whole process was seamless and communication was top notch. We would highly recommend them to anyone looking for a web designer."
- Jeesoo Lee, Sheec Socks
The Solution
Electric Eye partnered with Sheec to craft a new Shopify experience grounded in their brand platform. The project included:
- A complete visual overhaul using new typography, product photography, and color palette
- A fully responsive Shopify 2.0 theme build
- A refined navigation structure with consolidated collections and dynamic filters
- Custom landing page templates for high-performing product lines and ambassadors
- Improved performance through app cleanup, lazy loading, and font optimization
- Integration support for Yotpo, GTM, and key retention tools
