The Solar Store has been a trusted name in renewable energy solutions for over two decades, providing solar panels, components, and off-grid systems to customers across the U.S. With a large catalog, strong SEO history, and a loyal customer base, the brand had outgrown its legacy ecommerce platform and needed a modern, scalable solution that would support future growth.

The existing site was difficult to manage, lacked mobile optimization, and created friction in both the customer and admin experiences. The new ownership at Solar Store was looking for a cleaner backend, an improved shopping experience, and better integration with modern tools—without losing critical data or valuable search rankings. They needed a smooth migration, thoughtful design updates, and a partner to help guide the process without disrupting day-to-day operations.

Electric Eye led a full migration of The Solar Store to Shopify, starting with comprehensive planning around product data, redirects, and app integrations. We worked closely with the internal team to stage and QA the new site, ensuring all content was accounted for—from hundreds of longtail blog posts to detailed technical specs. Key development tasks included refining collection descriptions, improving mobile usability, adding social proof to product pages, and enhancing PDP formatting. We also implemented Shopify Payments, integrated ShipStation, and connected the domain without any downtime. All 301 redirects were mapped and tested to maintain SEO equity.

The new Shopify store preserves the best of The Solar Store’s legacy site while dramatically improving performance, mobile responsiveness, and ease of use. Customers can now browse and shop with confidence, and the internal team benefits from a streamlined backend and simplified workflows. The site features improved navigation, intuitive product organization, and enhanced merchandising capabilities—along with third-party integrations for reviews, email marketing, and customer service.

The site launched smoothly with no SEO penalty or disruption to ongoing operations. The internal team can now manage content, product updates, and promotions without technical support. Most importantly, the new platform positions The Solar Store to keep pace with growing customer demand for renewable energy products, all while delivering a more modern and professional brand experience online.