The words you use on your e-commerce website are not just placeholders; they are your virtual sales team, your brand's voice, and your customers' connection to your products.

Guest blog by Dylan Whitman from Inveterate What are Memberships for brands in eCommerce? Premium memberships have been a hot topic in eCommerce l...

We talk about upsells and cross-sells quite a bit, but that's because we constantly see merchants not taking advantage of the sweet opportunity to...

A Customer Winback Email Series is an effective way to re-engage customers that haven't purchased from your ecommerce site in a while. Here we'll describe crafting that winback strategy.

Just because your customer didn't checkout doesn't mean they are not still interested in buying. Send them an Abandoned Cart Email. Here are some tips on how to get started.

What makes your product the best on the market? Here are 3 easy ways of writing an eCommerce tagline that your customers will remember.

What is viral marketing? Viral marketing is just content marketing using viral content that should be researched, measured and improved. Here's how you can know that content is viral.

Holiday season! It’s the busiest and, arguably, the most profitable time of the year for e-commerce. It’s also a time of reckoning for online stores. If your store is not prepared or not seen by customers during the holidays, it could spell the end for your store.

Does the about page really matter? Many e-commerce store owners think that the about page belongs buried in their website footer, alongside cookie-cutter information like the privacy policy and shipping details.

One of the most common excuses for not doing more e-commerce marketing is “I can’t do it. It’s too technical. I might fail.” So, let's take a look at some eCommerce marketing mistakes you need to avoid.

A good SEO encourages customers to click the link in search results to visit your store. Discover the importance of SEO for your Shopify store to create more sales and traffic to your site.

A live chat can be a great channel for your eCommerce site. It has become the “next big thing” for businesses. Let's see how live chat on your eCommerce store boosts your sales!