Giordano's Shopify Plus Migration Case Study

+55%

Total Sales Growth

+35%

Orders

+14%

Average Order Value

+10%

Returning Customer Rate

Slice of Giordano's deep dish pizza with melting cheese

Cheese pulling from a slice of Giordano's deep dish pizza

Food & Beverage

Giordano's Pizza came to Electric Eye after a prior attempt to move onto Shopify had failed.

We rebuilt their storefront on the Impact theme, transferred historical order and product data with full redirect coverage, and kept existing app integrations like Klaviyo intact through the move.

The project kicked off 7/16/25 and launched on Shopify Plus 2/17/26. In the eight months since, total sales are up 55% over the same calendar window the year before.

+55%

Year over year, same windowTotal Sales Growth

+35%

Year over year, same windowOrders

+14%

Year over year, same windowAverage Order Value

+10%

Year over year, same windowReturning Customer Rate

Client

Giordano's Pizza

Industry

Food & Beverage

Timeline

7 Months (Jul 2025 to Feb 2026)

Services

Design & Development

Migration

Platform

Shopify Plus

Key Technologies

Development, Data Optimization, and Bundles, Upsells, & Cross-sells

The Challenge

Giordano's came to us already burned once. A prior attempt to move onto Shopify had failed:

Broken reporting
Product variant issues
Fulfillment complications

Leadership was skeptical about trying again, but the existing setup was capping growth as peak season approached. A second attempt needed to succeed without repeating those mistakes.

Summary

Electric Eye moved Giordano's nationwide shipping store off UltraCart and onto Shopify Plus.

We rebuilt the storefront on the Impact theme with a custom pizza pack builder and pizza-first upsells, and carried over historical orders, discount codes and redirects.

The new site went live on ship.giordanos.com on 2/17/26.

Problem

UltraCart had become a ceiling. It limited how Giordano's could sell bundles, run upsells and connect modern marketing tools, and a 2023 attempt to move to Shopify stalled on reporting, variants and fulfillment.

Pizza packs drive the business, so the new build had to handle:

Mixed-flavor bundles
BOGO offers already live in direct mail and Meta ads
A fulfillment setup that needed clean bundle data on every order

Solution

What we built:

Custom storefront on Maestrooo's Impact theme
Templates for the homepage, about page and Chi-Town Flavors collaborations
Pizza pack bundle builder with mix-and-match flavors
Full historical order and product data transfer with 301 redirects
Existing apps like Klaviyo carried over without a gap

The project kicked off 7/16/25 and went live 2/17/26.

Project Objectives

Migrate Without the Mess

Avoid repeating the prior attempt's failures (broken reporting, variant issues, fulfillment gaps) while building toward a hard deadline ahead of peak season.

Protect What Already Works

Carry over historical order and product data, existing app integrations, and search rankings without disruption to the live business.

Build for Scale

Set Giordano's up on Shopify Plus with a custom theme that can grow with the business.

Our Strategy

Phase 1

Discovery & Upsell Plan

Mapped the catalog, SKUs and Giordano's upsell plan: offer more pizza first, then sides and extras, in the cart and after purchase.

Phase 2

Design & Build

Custom templates on Impact for the homepage, about, Chi-Town Flavors, corporate gifting and FAQ. Plus the pizza pack builder with limited time flavors, and subscriptions on the core four.

Phase 3

Data & Fulfillment

Worked with Giordano's fulfillment team so bundle orders pass flavor-level detail downstream. Migrated discount codes, including BOGO offers, and imported historical orders.

Phase 4

QA & Launch

Fixed pack pricing, mobile add to cart, upsell layout and gift notes. Switched ship.giordanos.com to Shopify on 2/17/26 with 301 redirects and 404 monitoring.

Key Test Wins

Full-length screenshot of the Giordano's homepage

Mix and Match

Custom Pizza Pack Builder

Shoppers build 2, 3, 4 or 6 packs from core and limited time flavors.

Result:

Giordano's team manages pack pricing and savings callouts in Shopify

Screenshot of a row of Giordano's pizza varieties

Cart and Post-Purchase

Upsells Built Around the Pizza

Following Giordano's own upsell plan, offers lead with more pizza, then bring in sides and extras.

Result:

Live in the cart and after checkout at launch

Screenshot of the Giordano's menu page showing pizza options

Data and Redirects

Clean Handoff From UltraCart

Historical orders, discount codes and 301 redirects all came over, including BOGO offers already out in direct mail.

Result:

404 monitoring after launch to catch anything missed

The Results

Total Sales Up 55% Year-Over-Year After Shopify Plus Relaunch

Compared to the same stretch of the calendar the year before launch, total sales grew 55% and orders grew 35%.

Shoppers are also spending more per order, with average order value up 14%, and more of them are coming back, with the returning customer rate up 10%.

+55% Total Sales Growth

Year over year, same window

+35% Orders

Year over year, same window

+14% Average Order Value

Year over year, same window

+10% Returning Customer Rate

Year over year, same window

Technology & Tools Used

Development

Shopify Liquid, custom JavaScript, Shogun page builder

Data Optimization

Bundles, Upsells, & Cross-sells

Bundles, upsells, and cross-sells that raise average order value

"Electric Eye led the migration from UltraCart to Shopify, designing a new storefront customized to bring Giordano's brand heritage to life."

Key Learnings & Takeaways

A Failed Migration Is a Map

The 2023 attempt showed exactly where things break: reporting, variants and fulfillment. We planned around those first.

Bundles Are Data, Too

A pizza pack has to feel simple to the shopper and still send clean, flavor-level detail to fulfillment on every order.

Keep a Post-Launch List

Nice-to-haves like defaulting the builder to the 6-pack went on a wishlist to test after launch, which kept the must-haves moving.

Explore More Work

Our Core Services

Optimization
Design & Development
Migrations to Shopify

Our Optimization Process

Data Collection
Assessment & Prioritization
Planning & Phase Gating
Design & Implementation
Testing & Learning
Decision & Execution
Analysis & Iteration