Data-driven A/B testing and UX optimization that increases your average order value and conversion rates. We pair real data with deep Shopify expertise to find what will actually move the needle for your store.
3
Month Rolling Retainer Committments
1-3
Concurrent Pipelines
$5k / mo
Starting retainer investment
150+
Stores Optimized
The problems we solve
You're collecting the wrong data or none at all
We use the right tools so every decision is backed by data that actually reflects what's happening on your store.
No prioritized Roadmap
Every month, we prioritize the fixes and improvements that matter most, so you always know what's next instead of guessing.
Lack of team and time
Running the business already takes everything you've got. You get a dedicated, proactive team so nothing sits in a queue waiting for someone to notice.
Our Optimization Process
Phase 1: Discovery
Discovery & Audit
We set up tracking and dig into your analytics, recordings, and customer feedback to find friction points and quick wins.
✓ Heuristic, code, app, and speed audits
✓ Heatmap and session replay review
✓ Customer surveys and review mining
Phase 2: Hypothesis Development
Hypothesis Development
We turn what we find into a ranked list of ideas, each tied to the data behind it.
✓ GA4 and support ticket analysis
✓ Hypotheses scored by expected impact
✓ Monthly planning to pick what ships next
Phase 3: Test, Measure, Iterate
Test Design & Launch
We build and launch the tests and fixes picked for the month.
✓ A/B test design and QA
✓ Optimizations and fixes shipped
✓ Tracking verified before launch
Phase 4: Test, Measure, Iterate
Analysis & Implementation
We read the results, keep what wins, and feed what we learn into the next round.
✓ Test results and revenue impact
✓ Quarterly review of what moved
✓ 90-day roadmap for what's next
What we Optimize
✓ Homepage
• Hero messaging & CTAs
• Navigation structure
• Featured products
• Social proof placement
✓ Collection Pages
• Filtering & sorting
• Product card design
• Quick view functionality
• Grid vs list layouts
✓ Product Pages
• Image galleries & zoom
• Trust badges & reviews
• CTA placement & copy
• Product descriptions
✓ Cart & Checkout
• Shipping thresholds
• Progress indicators
• Form field optimization
• Express checkout options
✓ Mobile Experience
• Touch target sizes
• Mobile menu design
• Thumb-friendly layouts
• Mobile checkout flow
✓ Site Search
• Search bar placement
• Autocomplete results
• No results handling
• Filter combinations
✓ Post-Purchase
• Thank you page offers
• Email sequences
• Account creation flow
• Reorder optimization
✓ Average order value
• Bundle recommendations
• Upsell timing & placement
• Volume discounts
• Post-purchase upsells
Our Optimization Tech Stack
Ecommerce Platform
- Shopify and Shopify Plus
✓ A/B Testing
- Intelligems
✓ Behavior Tracking
- Heatmap.com
- Microsoft Clarity
✓ Analytics
- GA4
- Sliderule Analytics
- Shopify Analytics
✓ Customer Surveys
- Zigpoll
- Klaviyo
✓ User Testing
- PlaybookUX
Featured Case Studies
Optimization FAQ
A structured six-step process: onboarding, discovery, a baseline audit of your current site, voice-of-customer research, planning, and execution, followed by reporting so you can see what actually moved the needle.
It varies by store. Some fixes, like page speed or checkout friction, show up quickly. Structural changes or A/B tests need a full test cycle to validate properly. We'll map out a realistic timeline together during the baseline audit rather than promise one number that fits every store.
Ongoing. Conversion optimization compounds over time, so it works best as a continuous cycle of testing and refinement rather than a single pass.
