Third Wave Water Shopify Redesign Case Study

+36%

Total Sales

+7%

Average Order Value

+28%

Orders

Woman holding a Third Wave Water box and a coffee mug

Third Wave Water packet beside a pour-over coffee maker

Coffee cups and Third Wave Water packets on a wooden table

Coffee & Beverage

Third Wave Water makes mineral packets that turn plain water into water built for brewing better coffee. The brand has been trusted for over 10 years, makes its product in the USA and appeared on Shark Tank.

Electric Eye rebuilt the store on a fast Shopify 2.0 theme with a streamlined hero product page, cut the apps and pages the brand no longer needed, and set the site up for more Meta and Google Ads traffic.

+36%

Since launch vs. same window last yearTotal Sales

+7%

Since launch vs. same window last yearAverage Order Value

+28%

Since launch vs. same window last yearOrders

Client

Third Wave Water

Industry

Coffee & Beverage

Timeline

Website project

Services

Design & Development

Platform

Shopify

Key Technologies

Development and Bundles, Upsells, & Cross-sells

The Challenge

Third Wave Water's older theme was holding the store back:

Slow load times
Outdated pages, including more than 20 old landing and test pages
Apps the brand no longer needed

With more Meta and Google Ads traffic on the way, the site needed to load faster and explain the product more clearly.

Summary

Electric Eye redesigned the Third Wave Water store on Maestrooo's Impact theme, built around a hero product page that brings all its variants into one place.

The project covered:

Home, about, product, collection, cart, blog, contact and FAQ templates
Cleaned-up coffee product titles, meta descriptions and an SEO audit
Search & Discovery recommendations and customer accounts
A cleanup of outdated pages and unneeded apps

The brand asked for a less-is-more site that's helpful without being wordy, with the customer as the hero of the story.

Problem

The old theme loaded slowly, the hero product's variants were spread out, and old pages and apps added clutter without adding value.

Solution

What we built:

A new Shopify 2.0 theme (Impact)
A hero product page template with combined variants
Templates for home, about, product, collection, cart, blog, contact and FAQ
Outdated pages retired and unneeded apps removed
Cleaned-up coffee product titles, meta descriptions and image alt text
Appstle bundles, Search & Discovery recommendations and customer accounts

Project Objectives

Lead With the Hero Product

Build a dedicated product page template for the flagship product.

Speed It Up

Move to a fast Shopify 2.0 theme and cut apps and pages that slow the site down.

Get Ready for Paid Traffic

Make the site convert better as Meta and Google Ads spend grows.

Say Less, Help More

Keep copy simple and useful, with the customer as the hero.

Our Strategy

Phase 1

Design

A design on Maestrooo's Impact theme, guided by the brand's less-is-more approach with the customer as the hero.

Phase 2

Build

The hero product template, standard page templates, Appstle bundles and customer accounts.

Phase 3

Content & SEO

Product titles, meta descriptions, image alt text, FAQ content and an SEO audit.

Phase 4

Launch

Retired outdated pages, removed unneeded apps and launched the new theme.

Key Test Wins

Screenshot of a Third Wave Water product page

Combined Variants

Hero Product Page

The flagship product now lives on one page with all of its variants together.

Result:

Built as a custom template

Screenshot of a Third Wave Water comparison table

Pages & Apps

Store Cleanup

More than 20 outdated landing and test pages reviewed, and apps the brand no longer needed removed.

Result:

A leaner, faster store

Screenshot of a Third Wave Water page over a coffee scene

SEO

Built for Search

Meta descriptions, image alt text, FAQ content and an SEO audit across the catalog.

Result:

Ready for more search and ad traffic

The Results

Total Sales Up 36% Since the New Theme Launched

Compared to the same stretch the year before, total sales grew 36% and orders grew 28% since the new theme went live.

Average order value rose 7%, and sales of the hero espresso product, now on its own combined-variant page, grew 51%.

+36% Total Sales

Since launch vs. same window last year

+7% Average Order Value

Since launch vs. same window last year

+28% Orders

Since launch vs. same window last year

Technology & Tools Used

Development

Shopify Liquid, custom JavaScript, Shogun page builder

Bundles, Upsells, & Cross-sells

Bundles, upsells, and cross-sells that raise average order value

Key Learnings & Takeaways

Less Is More

A simpler store with fewer pages and apps is faster and easier to manage.

One Hero Product Page

Bringing variants into one place makes the main product easier to understand and buy.

Fix the Site Before Scaling Ads

Faster pages and clearer messaging make every ad dollar work harder.

Explore More Work

Our Core Services

Optimization
Design & Development
Migrations to Shopify

Our Optimization Process

Data Collection
Assessment & Prioritization
Planning & Phase Gating
Design & Implementation
Testing & Learning
Decision & Execution
Analysis & Iteration