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Ecommerce Insights 
from Electric Eye

Shopify optimization strategies, CRO tactics, and real-world learnings from nearly a decade of building high-performing stores.

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3 Tips to Improve Your Product Page
3 Tips to Improve Your Product Page

Describing your products is an important step when building your online store. Here are 3 tips to make your product page better than your competition.

customer reviews
Customer Reviews and Social Proof

Customer reviews are the social proof that your company is worth buying from. Studies show that positive customer reviews are the single most influential means of convincing a new customer to purch...

Email Marketing How To
Email Marketing Basics - What you should be doing!

The ultimate how to guide for using email automation to grow your online business. This blog discusses various email marketing strategies and how to implement them.

Shopify onlin store owner planning her PPC Campaign
How do I start a PPC Campaign?

Five quick tips to get your PPC campaigns up and running.

How to kick ass at SEO
How to Kick Ass at SEO

Wanna kick ass at SEO? Of course you do, read this blog to learn about a few quick tips to make a huge difference in your search engine visibility.

Shopify vs. Drupal Commerce: Seeking the Best eCommerce Platform
Shopify vs. Drupal Commerce: Seeking the Best eCommerce Platform

We've compared and contrasted some of the main features of Shopify and Drupal Commerce to find the better solution for your eCommerce needs.

Shopify vs Etsy: seeking the best ecommerce platform
Shopify vs Etsy: Seeking the Best eCommerce Platform

Here is a quick guide to compare and contrast Shopify with Etsy. We've looked at the benefits of Shopify as a stand alone eCommerce webstore platform as compared to Etsy's online marketplace format...

Google PageSpeed for Shopify ecommerce website stores
Google PageSpeed and Your Shopify Store

Google PageSpeed is not as important as you might think. Honestly, some of it can be ignored. Learn what it means and how it affects your Shopify store from a certified Shopify expert.

Shopify vs. Big Cartel: Seeking the Best eCommerce Platform
Shopify vs. Big Cartel: Seeking the Best eCommerce Platform

Big Cartel is a popular platform among eCommerce newcomers. However, for the serious business owner, does it pack the features and provide a value that can compete with Shopify? We've offered a com...

Shopify vs. Squarespace - Which is the Better eCommerce Platform?
Shopify vs. Squarespace: Which is the Better eCommerce Platform?

Here is a quick guide on two of the most popular eCommerce platforms on the market. We compare and contrast Shopify and Squarespace, examining the key features that indicate the best option for bus...

Marketing strategy meeting
How To Determine a Marketing Strategy

eCommerce is growing markets and providing a gateway to small business ownership to people the world over. However, for some business neophytes, devising a marketing strategy can be intimidating. S...

Shopify vs. WooCommerce: Seeking the Best eCommerce Platform
Shopify vs. WooCommerce: Seeking the Best eCommerce Platform

A survey comparing and contrasting the features of two staples of the eCommerce world, Shopify and WooCommerce, and who we think offers the best service and value as a platform.