Hudson Stems Wix to Shopify Case Study

+54%

Total Sales

+15%

Average Order Value

Woman in a floral dress holding a framed bouquet in a flower field

Person framing a pressed floral piece in an oval frame

Four women holding framed pressed flower art outdoors

Home Decor Gifts

Hudson Stems is a floral preservation studio in the Hudson Valley that turns wedding bouquets into heirloom art for customers nationwide.

Electric Eye moved the store from Wix to Shopify, rebuilt the product customizer and added gifting, upsells and email automation, then kept improving it through a CRO retainer. Total sales are up 54% and average order value is up 15% compared to the same months on Wix.

+54%

Feb to Oct, Shopify vs. WixTotal Sales

+15%

Feb to Oct, Shopify vs. WixAverage Order Value

Client

Hudson Stems

Industry

Home Decor & Gifts

Timeline

Migration, then ongoing retainer

Services

Migration

Design & Development

Optimization

Platform

Shopify Plus

Key Technologies

Development, User Behavior, Analytics & Tracking, A/B Testing, and Bundles, Upsells, & Cross-sells

The Challenge

Hudson Stems had outgrown Wix. The platform couldn't support:

The product customization their catalog required
A clear purchase flow
The third-party integrations they needed

Manual customization, inconsistent checkout flows, limited upselling and an outdated support setup created friction for customers and the team. Whatever came next also had to keep the brand's warm, handcrafted feel.

Summary

Electric Eye migrated Hudson Stems from Wix to Shopify, keeping historical data and search equity, and designed a fresh storefront that keeps the brand's handcrafted look.

The build included:

A flagship product page powered by Infinite Product Options
Theme-based upsells and gifting with Govalo gift cards
Klaviyo email automation and PostPilot direct mail
Judge.me reviews and Gorgias support

After launch, a CRO retainer has kept testing the product page, homepage and more.

Problem

Wix had become a ceiling:

Customization was manual, and pricing and variations confused shoppers
Checkout flows were inconsistent and upselling was limited
Customer support ran on an outdated setup

Solution

What we built:

Migration from Wix to Shopify with historical data and redirects
A flagship product page with Infinite Product Options
A mobile-optimized add-on upsell grid and refined cart
Oval frame designs as new product options
Local pickup alongside shipping
Govalo gift cards, Klaviyo, PostPilot, Judge.me and Gorgias

Project Objectives

Get Off Wix

Move to a platform that supports custom products, clear purchase flows and the integrations the business needs.

Make Pricing Clear

Redesign the product page so pricing, variations and add-ons are easy to follow.

Raise Order Value

Add upsells and gifting to lift average order value.

Keep Improving

Run CRO research and tests after launch.

Our Strategy

Phase 1

Discovery

Discovery and design questionnaires, brand guidelines and requirements for a warm, handcrafted look.

Phase 2

Design & Build

A fresh storefront, a flagship product page with Infinite Product Options, upsells and gifting.

Phase 3

Migration

Wix to Shopify with historical data, gift cards, reviews and redirects.

Phase 4

CRO Retainer

GA4 analysis, review mining, surveys and tests on the product page and homepage.

Key Test Wins

Screenshot of a Hudson Stems product page with frame size options

+33% CVR Lift

Clearer Product Customizer

Shape, size and color options now open by default, with starting prices on each shape so shoppers see what drives the price.

Result:

Conversion rate +33% and AOV +9%

Screenshot of a Hudson Stems product page with a framed floral photo

Reviews

Social Proof Above the Fold

Star rating, review count and a gallery of real customer pieces moved above the fold on the product page.

Result:

Trust and credibility visible upfront

Screenshot of the Hudson Stems how it works section showing four steps

Engagement

Homepage Reorder

Key homepage sections moved higher based on engagement data.

Result:

FAQ clicks +153%

The Results

Total Sales Up 54% Since Moving to Shopify

From February to October, total sales were up 54% and average order value was up 15% compared to the same months on Wix the year before.

+54% Total Sales

Feb to Oct, Shopify vs. Wix

+15% Average Order Value

Feb to Oct, Shopify vs. Wix

Technology & Tools Used

Development

Shopify Liquid, custom JavaScript, Shogun page builder

User Behavior

Heatmap, UserTesting

Analytics & Tracking

Google Analytics 4, Shopify Analytics, Triple Whale

A/B Testing

Intelligems

Bundles, Upsells, & Cross-sells

Bundles, upsells, and cross-sells that raise average order value

"The Electric Eye team was truly a special group to work with. At first, I was anxious about trusting them with a project that had been long overdue but now nearing the end of our project every anxiety has disappeared. They consistently delivered exceptional results and handled feedback with professionalism and care. We also want to highlight how impressively they were able to take our vision and turn it into something even better than we imagined."

Key Learnings & Takeaways

Clarity Sells

Showing what drives the price up front helped shoppers spend more, not less.

Social Proof for Irreplaceable Items

Real customer pieces and reviews help people trust you with their flowers.

Placement Is a Lever

Moving homepage sections up more than doubled engagement with them.

Explore More Work

Our Core Services

Optimization
Design & Development
Migrations to Shopify

Our Optimization Process

Data Collection
Assessment & Prioritization
Planning & Phase Gating
Design & Implementation
Testing & Learning
Decision & Execution
Analysis & Iteration